1. Develop and lead new optimization strategies.
2. Work alongside our outside agency and in-house team to run inbound media requests, track media mentions, and develop media backgrounders.
3. Perform daily coverage analysis across a variety of industries and brands; identify relevant industry trends to support news jacking opportunities.
4. Some understanding of PPC
5. Excellent understanding of social media channels, especially Facebook.
6. Some understanding of Twitter, Pinterest, Youtube, Instagram and Snapchat as marketing platforms.
Ensuring all creative assets are produced in accordance with technical specifications
Closely analyzing, monitoring and reporting on our live campaigns, optimizing them to ensure targets are met
Producing weekly reports on progress against targets and budgets
Dealing with any urgent campaign issues
Keeping the management team aware of campaign performance and key issues.
Study in Bachelors Degree (or equivalent) in Business Administration, Marketing, English, Media & Communications or related discipline. Freshers welcome.
Interest in marketing sales, advertising and/or communications function, social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
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